Tuesday, May 1, 2012


Over the next few days we are introducing a Potato Salad Scoop and replacing the white sushi rice of our popular pressed rice buns with brown basmati rice reducing calorie count 25% and sodium 96%, which made it the right time for Khahlidra Levister, 4food’s Executive Vice President and General Manager, to interview our production chef, John Anderson, about life, his mom, and his love of (good) food.

KL: Are you a native New Yorker?

JA: Yeah. Brooklyn, born and raised.

KL: What's your first memory in the kitchen?

JA: My mother telling me I can't go outside because I had to cut onions and potatoes for her. She had me in the kitchen at a very early age.

KL: And how did you feel cutting those vegetables for the first time?

JA: It came very easily. I'm left handed, so I had to do things my way. My mother called me backwards ‘cause I did everything backwards, but it worked for me.

KL: Speaking of onions and potatoes, you have a new Veggiescoop making its way to the menu this week, the Potato Salad.

JA: Yeah, yeah my mom is going to be proud of that!

KL: It that her recipe?

JA: Yup, that's my momma's recipe. The only difference is that she adds celery instead of celery seeds.

KL: Fantastic! So what else do we have to look forward to this season?

JA: A new Mofongo, and we’ve got to choose between two versions of Collard Greens; one a little spicy, one a little sweet.

KL: So there is a real backyard BBQ feel to the menu this season?

JA: We're giving people some variety, you know? You get a nice Beef Burger with some Potato Salad, Collard Greens, and a nice Lemonade - that right there will spice up the summer time.

KL: Thank you John, we are looking forward to having your mom's Potato Salad and Collard Greens on the menu.

JA: (Laughs) When she sees it, she ain't gonna believe it. I just have to tell her that I didn't add any meat to the Collard Greens, but she'll understand.

Mrs. Anderson's Potato Salad


Shop Your Values Week (burger) erupts/disrupts

JFAVUZZA’S Multigrain-Turkey-Spinach & Garlic-Avocado-Goat Cheese-Lettuce-Pickles-Hummus-Tzatziki Better Turkey Burger retains the #1 spot on a 17% increase in sales, and by a sliver from ETHIKUS’S galloping Brioche-Turkey-Spinach & Garlic-Pickled Daikon-Goat cheese-Tomato-Tzatziki Shop Your Values Week Burger, which commemorates and celebrates and contributes 50 cents per burger sold to Shop Your Values Week, NYC [May 3rd - May 10th]. For that week of days the SYVW Burger can be bundled with a beverage and a side for $10, adding even greater value to a week that is about shopping locally, ethically, and sustainably - in other words, de-junking Gotham City. The stunning success of the SYVW Burger has wrought disruption - Turkey takes an unprecedented 52.7% of sales, stuffing beef whose share falls to an all-time low of 27.3%; brioche surges, capturing a 45.5% share at the expense of all other buns; and 7 builds are pushed out of the Top 10, including the platinum certified MGR Lamb Burger! Angela’s Veggie by Angela1126 is the greatest gainer on the chart for the second week in succession, cultivating the #3 spot on a 125% increase in sales, and pushing AHARRIS’S CaliBurger down to #4, a quip ahead of #winning burger, ANTYSON’s eulogy to “his messiness” Charlie Sheen at #5.  JANINEDM’S Burger De La Hoya tumbles down from #3 to #6 in this week’s chart but still manages to out-box NEWMANRA’S Cali4nication which drops from #4 to #7. Proof of the declining influence of the Golden State on the Buildboard Chart is that the combined sales of our Cali-cousins are less than the sales of either the Better Turkey Burger or SYVW Burger alone. Lucy's Love by IHende2001 is on the rebound at #8, followed by two new entries - SpinTurk2, a Brioche-Turkey-Spinach & Garlic-Avocado-Mozzarella-Lettuce-Tomato-Basil Pesto-Hummus variation on the slow selling SpinTurk by JC7727, and the egg-pattied Southern Brunch by chacha523 which is, as you might imagine, all about the Cheddar & Scallion Grits.

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