ON THE BUILDBOARD CHART/CHARTBEAT:

Where’s the beef?

In chart action this week the Multigrain-Veggie-Veggie Chili-Avocado-Lettuce-Tomato-Basil Pesto-Hummus and damn delicious Angela’s Veggie by Angela1126 surged to tie JFAVUZZA’S  Multigrain-Turkey-Spinach & Garlic-Avocado-Goat Cheese-Lettuce-Pickles-Hummus-Tzatziki Better Turkey Burger at #1, with RODGERSMG’S Multigrain-Lamb-Spinach & Garlic-Shiitake Mushroom-Fontina-Lettuce-Onion-Tomato-Tzatziki MGR Lamb Burger (which has now sold a platinum qualifying 1022 units) a few bleats behind at #3. This unprecedented week of chart volatility has resulted in a number of firsts:

·       Angela’s Veggie is the first veggie (W)holeburger to top the Buildboard Chart

·       This is the first time since the inception of the Chart that there are no Cali-themed (W)holeburgers in the top-3

·       It is the first time that beef has failed to power any of the top-3 best-sellers

·       Angela’s Veggie is the first (W)holeburger built by a woman to reach #1

Tucked outside the top-3, and looking up a bit confusedly at the new world order are the two West Coast perennials, AHARRIS’S all-time best-selling CaliBurger at #4 and NEWMANRA’S Cali4nication at #5, followed at #6 by  ANTYSON’S offering to “his messiness” Charlie Sheen, #winning burger.  Erica’s autobiographical Erica re-enters the Chart at #7, where it tied with kamitera’S Bento Box Burger at #8, jmarmole’S tiring J. LIN-Sane! at #9, and two new entries -  the  Brioche-Beef -Potato Chorizo Hash-Avocado-Mozzarella-Onion-Tomato-Garlic Mayonnaise-Ketchup #CaseOfTheMondays at #10, which benefits from influential 4food burgermatrix MISS KHAHLIDRA, and MAGESS’S minimalist Brioche-Lamb-Hard Boiled Egg-Lettuce-Ketchup-Remoulade Moroccan Lamb simmering under at #11, which manages to combine three of the effective branding strategies (TELL IT LIKE IT IS, EVOCATIVE OF A LIFESTYLE, EVOCATIVE OF A CUISINE) in two words - congratulations!

A Note on MGR Lamb BURGER’S New Platinum Status:

This week MGR Lamb Burger becomes the 3^rd (W)holeburger to achieve platinum status, joining CaliBurger and Cali4nication in rare de-junked air. RODGERSMG will receive his award at the 2^nd Annual Buildboard Chart Awards, scheduled for late this Spring 2012 at 4food Madison Avenue. To find out what makes MGR Lamb Burger so special, eating one shows the extraordinary balance achieved by laying the Shiitake Mushroom slice over the Spinach & Garlic scoop which combines with the juice of the perfectly cooked Lamb patty and the unexpected savory of Fontina cheese and Tzatziki to create a (W)holeburger that is extraordinarily moist and yet subtly different in every bite.