Wednesday, February 22, 2012


 Last Thursday we celebrated the official launch of 4food’s partnership with LevelUp, a new digital customer loyalty program. As part of their new promotional campaign, LevelUp brand ambassadors were on site to show guests how simple it is to download and use their app. And for doing so, over 100 of our guests were treated to a free lunch courtesy of the LevelUp crew.

This remarkably clever service assigns a personal QR code to each member that connects to a credit card account of their choosing and with instant email receipts. The QR code is then stored on their smartphone, which customers can use to pay for goods and services at hundreds of restaurants and retailers in New York City, and in other major cities like Boston, Philadelphia, Chicago, and San Francisco. In exchange for the convenience and efficiency of using your phone to pay for lunch, LevelUp rewards your loyalty with credits. Each day they feature new merchants for you to try out, and they provide you with credit to spend. The first time you pay with LevelUp at any merchant, you’ll immediately get credit applied to your purchase. As you go back, you’ll unlock more credit to use on whatever you want at that merchant. It just goes to show that when you pay with LevelUp good things do happen!


The Buildboard Chart represents the valiant efforts of 4foodies seeking to create the-best-damn-burger-in-the-world, and if you fail the first time, then dig deep, try harder, and try again - who knows you could come out of nowhere and create a monster hit like JFAVUZZA'S Multigrain-Turkey-Spinach & Garlic-Avocado-Goat Cheese-Lettuce-Pickles-Hummus-Tzatziki Better Turkey Burger which tops the chart for the second week in the past three, stomping all over AHARRIS’S CaliBurger and our all-time sales champ! RODGERSMG’S MGR Lamb Burger and NEWMANRA’S Cali4nication hold strong at the #3 and #4 places yet again and are closely followed by #winning burger at #5, ANTYSON’S delectably satirical tribute to “his messiness” Charlie Sheen. ANGELA1126’S Angela’s Veggie maintains her #6 status, but with the first of the week’s three new entries, DAFOO’S Brioche-Beef-Avocado & Chili Mango-Pancetta Bacon-Goat Cheese-Cranberry-Garlic Mayonnaise French Connection, coming up behind her like Popeye chasing that elevated train in a stolen 1971 Pontiac LeMans. BOLO26’S BEEF BURgITTO keeps the #8 spot, ahead of two more new entries, KAMITERA’S Pressed Rice-Wild Salmon-Spinach & Garlic-Shiitake Mushroom-Lettuce-Garlic Mayonnaise Bento Box Burger, which is the latest take on the food-culture-in-a-bun theme, and J. LIN-Sane! by JMARMOLE, a Multigrain-Beef-Pickled Peppers-Avocado-Swiss Cheese-Lettuce-Tomato-Garlic Mayonnaise-Ketchup ode to a future hall of famer that is de-junking the New York Knicks.

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