Wednesday, March 16, 2011


Over the next few years we will open 4food stores and bring our Counter Culture to places like Kuwait, the 5th richest country in the world, with a per capita income of $81,800 (USD), and the South Bronx, the poorest Congressional District in the U.S., with a per capita income of $13,959 (USD) and where 38% of its residents live in poverty. Two vastly different societies, and yet when it comes to nutrition they similarly need de-junking.
  • According to Forbes, Kuwait ranks 8 on a 2007 list of fattest countries (74.2% of its citizens are obese), and diabetes has reached an epidemic level, affecting 26% of population.
  • According to the U.S. Census Bureau, the South Bronx is the fattest congressional district in New York State and one of the fattest in the U.S. (68% of its residents are obese), and diabetes has reached an epidemic level, affecting 18% of residents.
In Kuwait prosperity and prohibition have made eating a leisure activity, and substitution of the traditional, fish-rich, Mediterranean diet with ours has made that unhealthy. In the South Bronx poverty has resulted in food insecurity (37% percent of residents went hungry in 2009 - the highest rate the U.S.), which leads people to snatch the biggest portions of the cheapest foods they can find, which can be lethal, given the distortions of subsidies that have made High Fructose Corn Syrup sweetened sodas cheaper than bottled water, and inconceivably cruel industrial livestock production methods that have made the fast food patty so cheap.

On the Buildboard Chart:


In a week that saw increased sales across the chart, Newmanra did what he had been promising to do for the past month, and as a result his Multigrain-Turkey-Spinach & Pine Nuts-Avocado-Manchego-Hummus-Sweet Chili Cali4nication destroyed Aharris’s Caliburger by 17 burgers (a 35 to 18 margin), sending the best selling (W)holeburger of all time (572 sold to date) tumbling down the chart to #4. At #2 this week is Rodgersmg‘s little MGR Lamb, followed at #3 by #winning burger, antyson’s “tribute to his messiness Charlie Sheen”. #winning burger is the fastest breaking new (W)holeburger of all time, with 19 sold in the first week generating $9.50 for the American Diabetes Association. Given what Charlie knows about 4nication, and what Ashley knows about the power of social media, our advice to Randall is - “watch your back!“ Honorable mentions this week are Mindvomit’s deliriously named, Brioche-bun, Beef-patty, Mac and Cheese-scoop, Maple Glazed Butternut Squash, Horseradish Cream, Mayo, Sweet Chili, Burger on a Magic Carpet Ride in your Mouth, which flies in at #13, and my own Brioche-Egg-Mofongo-Pancetta-Fontina-Sweet Chili-Vidalia Onion Bachata Dreams, which picks its way back into the chart for the first time since mid-January, at #15. Since I spent the week inventing new (W)holeburgers, the only reason I can find for the renewed interest in my Bachata Dreams breakfast classic is the presence of Aventura’s simmering, bluesy, El Perdedor on the in-store playlist, and as well that it is delicious!

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