Monday, February 21, 2011

Editorial 2/21/11

As part of Social Media Week 2011, 4food hosted an event organized by Food + Tech Connect, Mouth of the Border, and the Noble Rot to promote the convergence of food and technology in the form of awesomely groundbreaking mobile applications. The event, Eats + Apps, showcased the apps and websites of Foodspotting, Gourmet Live, Bread Baking Basics, Snooth, Dinevore and Gojee and how they are revolutionizing the way we interact with, and consume food. 

Though the demand to attend the event was beyond our expectations, we were able to host 150 people throughout the evening. Guests were able to learn about new technologies, network with other like-minded food/techies, and sample the array of the 4food menu served tapas style. TechFoodies snacked on Chipotle Hominy Bruschetta, Veggie Sushi, Lamb Skewer Pops with Sweet Chili Sauce and Mac & Cheese. 
In addition to our passed fare, each application created it's own (W)holeburger build, which was displayed on our menu board in addition to being advertised on our media wall.. The most popular build at the end of the night? The Gourmet Live Rewarding Burger! Our guests couldn't resist the delicious combination including:

Brioche Bun
Beef Patty
Mushroom and Onion Scoop
Fresh Avocado Slice
Tickler Cheddar Cheese
Organic Ketchup
Dijon Mustard
NY Pickle

We had such a great time hosting Eats + Apps at 4food, and look forward to hosting more events in the future!

If you're interesting in hosting your own event at 4food, shoot us an We'll help you customize your own menu and experience. 

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