Wednesday, January 9, 2013


With the new year comes New Year’s resolutions, the most popular amongst them being “to get in shape”. This year 4food is helping New Yorker’s keep that resolution with their new superfood Masala Veggiescoop, and challenging them to get fit for 2013. Beginning this January, 4food guests can pack on the extra healthy proteins of quinoa, lentils, and garbanzo beans tossed with shredded carrots, red onion, habanero peppers, almonds, and scallions; seasoned with Chana masala, lime juice, black sesame, chia seeds, and cilantro. The spicy, gluten-free, and vegan Veggiescoop is only 45 calories per serving and can be enjoyed at the center of your (W)holeburger or atop a Masala Salad Bowl, now only $5 for the month of January.                                                
On Monday January 7, 2013 4food will launch its first ever (De)Junk Fitness Challenge, to promote  National Lose Weight, Feel Great Week (January 7-13). 4food will be joined by other wellness and fitness brands to raise awareness for nutritionally sound food choices and promote physically active lifestyles.
Over the past 20 years, obesity levels have doubled in the United States. In New York City alone, more than half of all New Yorkers are at an unhealthy weight, putting them at an increased risk for diabetes, heart disease, stroke, and a number of other chronic diseases and associated mortalities. According to a recent survey conducted by the New York City Department of Health & Mental Hygiene, 34% of adult New Yorkers are overweight with 22% categorized as obese. Fortunately, obesity is preventable, which is exactly what 4food and friends intend to help demonstrate through personalized (De)Junk Fitness Programs.
On Monday January 7, 2013 from 11AM-2PM 4food guests will be able to visit the inaugural (De)Junk Fitness Station at 4food’s 286 Madison Avenue location. There guests will register at and complete a We Know You Better nutrition profile. The profile asks users no more than 20 intuitive questions, getting to the heart of their nutritional goals and food preferences. The profile then makes meal recommendations based on the information provided. Guest can also receive one-on-one fitness advice from personal trainers on the premises courtesy of New York Sports Club; as well as nutrition, vitamin, and supplement suggestions from the team at The Vitamin Shoppe. Each guest will be given a (De)Junk Fitness Card for 4food, good for deals on healthy meals; a 3-Day pass for New York Sports Club, which includes one free session with a personal trainer; discount coupons for The Vitamin Shoppe; and more! The challenge is designed to encourage guests to set realistic fitness goals and to help realize them by providing dietary and exercise support.
After mapping out the road to their fitness goals, guests can feast on 4food’s chef built or custom created (W)holeburgers, Rice Bowls, and Salad Bowls filled with their choice of fresh, nutritious, and diverse offerings such as Chipotle Hominy, Roasted Brussels, and Spinach & Garlic to name a few.                                       


The 2013 Buildboard Chart begins the New Year with a four-way tie at #10. The Mayan Burger and MSHEPPARD are still around, Angela’s Veggie 2 and ANGELA1126 are filled with love from the ground, VoxBurger and LARRYSMILLER re-enter surrounded by sound, and MISSKHAHLIDRA’S #CaseOfTheMondays rebounds back. A two-way tie at #7 is shared by the red, white, and blue of GFARNOLI’S New American Cheddar Burger alongside AZUCKER’S newcomer Salmon Mac & Cheese with a touch of hot! which “feels like home…” with Multigrain Bun-Wild Salmon Patty-Mac & Cheese Scoop-Kim Chi Slice-Lettuce-Onion-Pickle-Tomato-Tartar Sauce. Sharing leaps to the #3 spot are AHARRIS’S platinum chart mainstay CaliBurger and ALEXC’S geolocated Midtown Cheddar Bacon. Perching itself at #2 is JFAVUZZA’S golden Better Turkey Burger. Running its way back up the hill and atop the chart at #1 is ANGELA1126’S Jake’s Mac & Cheese pancetta burger.

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