With the new
year comes New Year’s resolutions, the most popular amongst them being “to get
in shape”. This year 4food is helping New Yorker’s keep that resolution with
their new superfood Masala Veggiescoop,
and challenging them to get fit for 2013. Beginning this January, 4food guests
can pack on the extra healthy proteins of quinoa, lentils, and garbanzo beans
tossed with shredded carrots, red onion, habanero peppers, almonds, and
scallions; seasoned with Chana masala, lime juice, black sesame, chia seeds,
and cilantro. The spicy, gluten-free, and vegan Veggiescoop is only 45 calories
per serving and can be enjoyed at the center of your (W)holeburger or atop a Masala
Salad Bowl, now only $5 for the month of January.
On Monday January 7, 2013 4food will
launch its first ever (De)Junk Fitness
Challenge, to promote National Lose Weight, Feel Great Week
(January 7-13). 4food will be joined by other wellness and fitness brands
to raise awareness for nutritionally sound food choices and promote physically
active lifestyles.
Over the past
20 years, obesity levels have doubled in the United States. In New York City
alone, more than half of all New Yorkers are at an unhealthy weight, putting
them at an increased risk for diabetes, heart disease, stroke, and a number of
other chronic diseases and associated mortalities. According to a recent survey
conducted by the New York City Department of Health & Mental Hygiene, 34% of
adult New Yorkers are overweight with 22% categorized as obese. Fortunately,
obesity is preventable, which is exactly what 4food and friends intend to help
demonstrate through personalized (De)Junk Fitness Programs.
On Monday
January 7, 2013 from 11AM-2PM 4food
guests will be able to visit the inaugural (De)Junk
Fitness Station at 4food’s 286
Madison Avenue location. There guests will register at 4food.com and complete a We
Know You Better nutrition profile. The profile asks users no more than 20
intuitive questions, getting to the heart of their nutritional goals and food
preferences. The profile then makes meal recommendations based on the
information provided. Guest can also receive one-on-one fitness advice from
personal trainers on the premises courtesy of New York Sports Club; as well as
nutrition, vitamin, and supplement suggestions from the team at The Vitamin
Shoppe. Each guest will be given a (De)Junk
Fitness Card for 4food, good for deals on healthy meals; a 3-Day pass for
New York Sports Club, which includes one free session with a personal trainer;
discount coupons for The Vitamin Shoppe; and more! The challenge is designed to
encourage guests to set realistic fitness goals and to help realize them by
providing dietary and exercise support.
After mapping
out the road to their fitness goals, guests can feast on 4food’s chef built or
custom created (W)holeburgers, Rice Bowls, and Salad Bowls filled with their
choice of fresh, nutritious, and diverse offerings such as Chipotle Hominy,
Roasted Brussels, and Spinach & Garlic to name a few.
ON THE CHART/CHARTBEAT: TIS
THE SEASON FOR GOOD MEAT WITH TASTY CHEESE
The 2013 Buildboard Chart begins the New Year with a
four-way tie at #10. The Mayan Burger
and MSHEPPARD are still around, Angela’s
Veggie 2 and ANGELA1126 are filled with love from the ground, VoxBurger and LARRYSMILLER re-enter
surrounded by sound, and MISSKHAHLIDRA’S #CaseOfTheMondays
rebounds back. A two-way tie at #7 is shared by the red, white, and blue of
GFARNOLI’S New American Cheddar Burger
alongside AZUCKER’S newcomer Salmon Mac &
Cheese with a touch of hot! which “feels like home…” with Multigrain Bun-Wild
Salmon Patty-Mac & Cheese Scoop-Kim Chi
Slice-Lettuce-Onion-Pickle-Tomato-Tartar Sauce. Sharing leaps to the #3
spot are AHARRIS’S platinum chart mainstay CaliBurger
and ALEXC’S geolocated Midtown Cheddar
Bacon. Perching itself at #2 is JFAVUZZA’S golden Better Turkey Burger. Running its way back up the hill and atop the
chart at #1 is ANGELA1126’S Jake’s Mac &
Cheese pancetta burger.
No comments:
Post a Comment